Tagged: uefa

01 Jun

0 Comments

Nissan GT-R vs UEFA Football

Nissan has put football to the ultimate test, ahead of the UEFA Champions League final, by assessing whether the thrill of the game is more exciting than being a passenger in the iconic Nissan GT-R supercar.

In partnership with sports science experts at Loughborough University, Nissan fitted participants with wearable technology to monitor and gather a combined index of data.

This included heart rate, breathing rate and electro-dermal activity, in order to examine the physiological effect excitement has, and ultimately determine which activity is more exciting.

Scientists develop the ultimate experiment to measure excitement

Continue Reading

17 Feb

0 Comments

Nissan Reveals The Formula For Football Excitement

NISSAN and leading scientists have created a formula that officially proves the UEFA Champions League’s most exciting games, teams and players this season.

The unique method called the Nissan Excitement Index — created with scientists at Loughborough University — shows that Barcelona are officially the most exciting football team in Europe, with Real Madrid second, Bayern Munich third, Borussia Dortmund fourth and Arsenal fifth.

Continue Reading