Marketing Anaylst - Wolverhampton

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Marketing Anaylst - Wolverhampton

West Way Nissan is the largest Nissan retail group in the UK employing 600 staff at 15 locations. We now have a newly created role of Marketing Analyst based in our group marketing team at Wolverhampton.

To support the Marketing Manager in maximizing results from our £100,000 monthly marketing spend by preparing weekly KPI reports, monitoring activity, increasing the quality of our online advertising, testing and driving better performance through statistical evidence and KPI monitoring.

KEY ACCOUNTABILITIES/RESPONSIBILITIES:

  • Price-checking
  • Checking all pricing matches (forecourt/website / online portals)
  • Advert Quality Control
  • Notifying sites of discrepancies / poor quality listings / poor photos Checking Attention Grabbers / Sales Taglines Competitor analysis Updating adverts when Manufacturer campaigns break/end
  • Reporting performance for all 3rd party portals:
  • Ad views Click-throughs Phone calls Stock turn/Average days in stock Sales Match Reports Email enquiries Ensuring all leads are followed up – checking My Calls Weekly management reports including KPI's
  • Liaise with Used Car Sales Managers weekly
  • Stock rotation Re-pricing Stock not sold
  • Liaising with Marketing Manager ref:
  • Online Used Car Portals Current promotions Pre-reg stock WWN Website Liaise with supplier's ref: Online portal performance & Agencies ref Google Analytics 

The ideal candidate will be:

  • Well organised & uncompromising on quality, have the ability to prioritise a variety of daily, weekly and monthly tasks.
  • Have Online marketing background
  • Experience of statistical preparation and analysis
  • Knowledge of the motor industry preferable.
  • Advanced MS Office including Excel, Word and Outlook
  • Ability to learn and understand new systems easily such as Kerridge and Contact Advantage

We offer a basic salary of £22,000 plus bonus, 23dys holiday rising to 25 with service, life cover, contributory pension and Friends and Family car purchase scheme.

 

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