Mission Automotive - West Way Nissan
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  • The Launch of Mission Automotive
  • 09 March 2019

    The Launch of Mission Automotive

    A charitable partnership that helps armed forces veterans find jobs in the automotive industry has been launched with royal backing of Prince William and Prince Harry.

    Unveiled at the Royal Hospital Chelsea, and delivered by Mission Motorsport, the forces’ motorsport charity, with the support of the Royal Foundation, Mission Automotive distils the charity’s seven years’ experience in placing veterans into employment across the UK automotive industry.

    West Way executives were present along with the Secretary of State for Defence and other automotive firms such as Jaguar Land Rover, DHL and the SMMT.

    Since the first Invictus Games in 2014, Mission Motorsport partners, including West Way Nissan, Jaguar Land Rover, DHL, Alcon and Bicester Heritage, have already helped 1,700 veterans, including over 150 ex-servicemen and women categorised as wounded, injured or sick, into work.

    Mission Automotive maps military skills to qualifications required by the sector, delivering sustainable and relevant employment opportunities for service leavers, veterans and their partners. It also lets the industry tap into a pool of unrealised talent to fill skills gaps in everything from components, infrastructure and software through to manufacturing, logistics, maintenance and repair.

    As the move to electrification and related technology gains pace, the initiative will also provide a welcome boost as ex-forces personnel across all three services already possess highly relevant skills in high-voltage technologies and systems.

    Here at West Way we have proudly lent our backing to the scheme. Veteran and Managing Director, Tony Lewis, said: “We are proud to employ veterans, from managing director through to regional manager, technicians and customer facing staff, so I know first hand the exceptional qualities that ex-servicemen and women bring to our business.

    "We also benefit from engagement with the Armed Forces Community through wider initiatives like sponsorship and the Armed Forces Covenant.”

    James Cameron, Mission Motorsport's chief executive, said: “It can be difficult for service leavers to translate how their military experience allows them to fit into civilian careers.

    "Mission Automotive helps organisations to recognise, foster and retain that talent through developing and implementing their own armed forces engagement strategies.

    "By promoting these positive business behaviours, the Mission Automotive initiative gives member companies the tools to unlock not only human potential, but also brand and corporate opportunities through embracing the Armed Forces Covenant.

    “Working as part of the MoD’s Defence Recovery Capability, our partner companies have helped over 1,700 veterans into employment since the first Invictus Games in 2014.

    "Our service men and women are a national resource, and have much to offer to society beyond their military service. 

    "By helping them and their families we boost British industry, and by association the communities in which they resettle.”

    Gavin Williamson CBE, Secretary of State for Defence, said, “Engineering is one of the range of skills which personnel hone in our armed forces and can be transferred to civilian life. Mission Automotive will be instrumental in ensuring that these exceptional skills are harnessed, bolstering this vital sector of our economy and providing high skilled jobs for the ex-forces community.”


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