World First As Fans “Build” Nissan Micra On Facebook
  • World First As Fans “Build” Nissan Micra On Facebook
  • 24 February 2017

    World First As Fans “Build” Nissan Micra On Facebook

    Half a million Nissan fans have helped create their very own Nissan Micra, in a unique personalisation event on Facebook Live. In a world-first event, broadcast in three parts direct from the Micra factory in Flins, France, Nissan fans were put in the driving seat and helped to decide the exterior colour, interior trim and other personalisation options of the B-segment hatchback. The three live shows were seen by a total of 500,000 Facebook users from across Europe. Their 15,000 votes and reactions whittled down the Micra’s 125 personalisation options to create their perfect car — an Echo Grey Micra, with Energy Orange exterior pack and Energy Orange interior trim.

    Nissan fans build all-new Micra on Facebook Live in production line world-first

    TV stars Mike Brewer and Edd China — best known for presenting the popular motoring show Wheeler Dealers — presided over the live broadcasts, engaging with viewers while they cast their votes. During the voting, the duo showcased some of the new Nissan Micra 2017 advanced features. These included the Nissan Intelligent Mobility driver assistance technologies and the unique-to-Micra BOSE Personal audio system, with speakers built into the driver’s head rest for an immersive 360° listening experience. Mike said: “On Wheeler Dealers we’re used to bringing used cars back to life – so building a car from scratch on the production line was completely new for us. Constructing a Nissan Micra with the help of Facebook Live and bringing all of its personalisation options to life was a real buzz.” Edd added: “I love getting under the skin of any car I’m restoring, and we know that people love a car with bags of personality. To use the latest technology to bring that experience to people from across Europe, and give them the final decision on our Micra’s design, was pretty amazing.” Nissan fans build all-new Micra on Facebook Live in production line world-first   Pre register to live the experience below: pre register You can view all three Facebook Live sessions, and see how fans voted, by clicking the links below: Article credit to @Nissan Insider 

Site and contents © West Way Nissan Authorised and regulated by the FCA Ref No. 311404 Site built by The Whole Caboodle.
Aprite (GB) Limited is a limited liability company registered in England and Wales under number 3261643 with its registered office at The Rivers Office Park, Denham Way, Maple Cross, Rickmansworth, Hertfordshire WD3 9YS. For the purpose of insurance mediation & consumer credit activity Aprite (GB) Limited, trading as West Way Nissan, is authorised and regulated by the Financial Conduct Authority Ref No. 311404.

© Website By The Whole Caboodle
Contact Us