This high-profile, challenging and exhilarating adventure supports Nissan Ambition 2030, the company’s long-term vision to empower mobility and beyond with electrification as a central focus. The vision aims to deliver exciting vehicles and technologies that empower customer journeys and society.
In preparation for the freezing Arctic and Antarctic conditions, Ramsey’s expedition Nissan ARIYA e-4ORCE will be modified with a custom rugged exterior fit for the trek across extreme terrain with upgraded wheels, tires and suspension. A second, unmodified Nissan ARIYA e-4ORCE will act as a support vehicle throughout the Americas.
e-4ORCE is Nissan's most advanced all-wheel control technology that accurately manages power output and braking performance for smoothness and stability. The system enhances driver confidence by tracing the intended driving line over a variety of road surfaces, including wet and snowy roads, without the need for changes in driving style or input.
This isn’t the first all-electric expedition for Chris Ramsey. He’s been adventuring in electric vehicles for over a decade. In 2017, he and wife, Julie, became the first team to complete the Mongol Rally in an all-electric vehicle. The pair travelled over 16,000 kilometers through multiple locales over 56 days in his own Nissan LEAF.
Chris Ramsey, founder of Pole to Pole, commented: “Our mission is to show that electric vehicles can tackle the harshest of environments – from the bitter cold of the poles to the hot and humid jungles of South America, and illustrate that they are exhilarating to drive whilst meeting the daily demands of drivers around the world. It’s fantastic to see such an important and innovative global brand partner with our expedition.”