Nissan Reveals The Formula For Football Excitement | West Way Nissan
  • Nissan Reveals The Formula For Football Excitement
  • 17 February 2017

    Nissan Reveals The Formula For Football Excitement

    NISSAN and leading scientists have created a formula that officially proves the UEFA Champions League’s most exciting games, teams and players this season. The unique method called the Nissan Excitement Index — created with scientists at Loughborough University — shows that Barcelona are officially the most exciting football team in Europe, with Real Madrid second, Bayern Munich third, Borussia Dortmund fourth and Arsenal fifth. Barcelona also features as part of the “Exciting Eleven” team sheet from the tournament’s group stage, with star striker Lionel Messi taking one of the places, alongside Juventus defender Dani Alves and Arsenal’s Mesut Özil. The Nissan Excitement Index also ranked the 8-4 thriller in November, between FC Borussia Dortmund and Legia Warsaw, as the ‘most exciting game of the tournament’ so far. In order to develop the Nissan Excitement Index, Nissan – the official global automotive sponsor of the UEFA Champions League — and Loughborough University gathered and analysed data from live experiments on football fans at UEFA Champions League matches, culminating in the creation of scientific formula to determine the most exciting moments according to science. The Nissan Excitement Index scientific formula calculates an excitement score based on match stats including: goal(s) scored (and when), involvement of star player(s), booking(s) and fan attendance. Jean-Pierre Diernaz, Vice President for Marketing Nissan Europe said: “Last season we scientifically proved the UEFA Champions League gets people excited, now we’re delving even deeper into this emotion, together with Loughborough University. Being able to scientifically track the most exciting players, clubs and moments of the game ensures we at Nissan contribute to the most exciting journey possible for football fans.” Nissan have also revealed the most exciting goal of the tournament so far – Cenk Tosun’s acrobatic effort for Besiktas on November 23rd. Chosen by fans around the globe the ‘Goal of the Week’ will continue throughout the knock out stage, giving you the opportunity to vote on the best and most exciting goals from the UEFA Champions League. When entering fans are also automatically entered into a draw to win a range of prizes. Visit

    Nissan Exciting Eleven

    Article Credit to Nissan Insider

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